ALLEGRA

Partnered Allegra with the 2025 Disney Snow White movie in a campaign entitled ‘Don’t Be Sneezy Or Sleepy’ which leveraged 2 of the allergy brand’s key differentiators (allergy relief with no sleepiness) and linked them to key personality traits of the movie’s signature Dwarves. Campaign included above-the-line tv spots as well as print, digital and social advertising across multiple international markets.